• info@simarlab.it
  • Call Us: +39 333 75 77 287
  • Via Magenta 4/1 - 16035 - Rapallo (GE)

SIMARLAB - A right use of technology

A small laboratory able to think big and solve different problems and needs in the fields of interaction and communication with an eye for innovation.
Our continuous update enables us to cover different needs responding in a fast way to the changes dictated by the advance of time and technology.
Our projects can be part of the traditional communication or related to immersive environments such as virtual reality.
We storngly believe in the role of users in our projects and therefore we place them at the center of the design using approaches like user centered design and interaction design.

Our identity

A bit of us

Find out who we are, why we decided to run a business and work on our passions. Discover what are these passions together with ours operational areas within the world of digital communication and interaction.

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Our offers

After discover who we are, it is good to know what are the services that we are able to offer in the world of digital production. Our experties and our partners allow us to accomplish very different tasks using skills arising from design, interaction,  software development and the integration with external systems

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How we work

Is not enough to say that we are a study of interaction design and communication development and then propose a list of services that we are able to offer. We must also make it clear how we work to turn ideas into reality. And as you’ll see from the description in the section, all start from a contact. What are you waiting for?

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Our portfolio

How to understand what we can do bettere?  Taking a look at the work already done, obviusly. Entering in our portfolio you will be able to see our experience in the development of interactive and communicative products. There is a selected list of projects related to the creation of web portals, mobile application, immersive environments and other creative ideas solutions.

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I nostri principi


Discipline that belongs to the field of HCI (Human Computer Interaction), which is the activity of designing the interaction between humans and mechanical / computer systems. Its basic purpose is to make possible and facilitate to the maximum the use of services and complex systems.


It’s a design philosophy in which the needs, desires and user limits have great importance in order to maximize the usability of the products.In this paradigm every aspect is designed to maximize the quality of the user experience, or what the user feels when using a product, system or service.